NBN Co Australia
Student’s Name
Professor’s Name
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NBN Co
Background
National Broadband Network Corporation is an Australian broadband network service provider. The network is provided in wholesale to ensure internet connectivity at cheaper operation costs. The NBN services are equivalent in retail phones and internet providers to cater to the end-user needs. As a result, the Australian telecommunication‘s playing field is leveled through the creation of competition in the industry, which provides alternatives to consumers.
NBN Co has five broadband policies (Schram et al.,2018). First, when rolling out the network, it should establish its operational and commercial feasibility of remote locations that are prioritized for network coverage. The success of the process is determined by the continuity of service to the consumers, retail service providers certainty to offer support, and the achievement of objectives. Secondly, NBN Co should be a driver of market reforms by operating at the lowest network level in the stack. Besides, it should have an opportunity for future restructuring. The third policy requires NBN Co to have a market environment since it is a commercial entity with the ability to compete and innovate like its competitors according to legal and system parameters. The following policy requires NBN Co discipline in its operation through cost management, minimizing funding requirements, and optimization of capital structure through government collaboration. The final strategic policy requires NBN Co to engage with different stakeholder groups in ensuring high-quality user experience of network connectivity.
Potential Projects
1.Operational Support Project
NBN corporation competitiveness is determined by its ability to enhance operational efficiency in the provision of the network for communication. In maintaining its relevance in the corporate arena, there is a need for investment in the infrastructure that reduces cost, improves customer satisfaction, and spearhead competition. The support services will facilitate collaboration with external players in setting up and managing the communication infrastructure.
When implemented, support projects will help NBN corporation in many ways. For instance, it will provide a reliable communication channel among the employees, especially during network downtimes and disconnections. With the investment of advanced infrastructures such as intelligent routers and switches, the network administrators will take remedial measures to ensure that access to business intelligence does not get interrupted. Since a secured infrastructure has a degree of efficiency-enhancing technologies, the network will provide consistent access to information.
Also, operational support enhances collaboration among employees, suppliers, partners, and customers. As such, it boosts efficiency and reduces operational costs. The use of digital online media such as videoconferencing, IP communications, and calendaring offers seamless collaboration. Regarding NBN corporation, collaboration is needed to come up with new business ideas of doing business because all stakeholders are involved in the decision-making process. In case of communication breakdown, it becomes easier for the team players to detect the problem and come up with a solution.
2.Business Planning Project
NBN corporation needs to undertake planning because of the amount of investment done by the Commonwealth. The criteria used should encompass NBN corporation obligations as a government enterprise. The information used for planning should be made available to departments and shareholders ministers.
The business plan supports the NBN corporation by establishing its short-term and long-term goals (Kerzner,2017). The short-term goals dictate immediate requirements need for running the organization while long-term goals focus on the operational excellence of an enterprise for a long duration. In NBN’s case, the short-term goals could be the hiring of additional staff, minimizing expenses, or making payment to suppliers of equipment (Kerzner,2017). On the other hand, the establishment of new branches and changing network technology are long-term goals that take years to implement.
In finances, the business planning project will have a definite amount needed for making investments. The plan incorporates the costs to be incurred, sources of funding, and returns thereof. The accuracy of this information from the business plan can be used to look for financing from banks and other potential investors. For instance, NBN corporation can use a business plan to seek additional funds from the Commonwealth to implement its short-term and long-term goals.
3.Risk Management Project
Telecommunication is a highly dynamic industry with many problems due to the rapidly evolving technology.competition and market dynamics. Revenue forecasts are highly influenced by small changes and data-growth usage. The presence of other mobile operators poses a long term risk when consumers adopt them in place of NBN. These challenges are some which have to be addressed by the NBN management.
In the maintenance of the health and safety of staff, contractors, and customers, the NBN should take risks in systemic and regular testing of networks to manage their disconnection (Hopkin,2018). When these risks are detected early enough, prolonged inconveniences are preventing because corrective mechanisms are worked on at that moment. Additionally, the aggressive competition in infrastructure and wireless technologies has compelled NBN to dedicate staff to monitor the external environment and assess the threats and opportunities of technology. Such threats could have been as a result of a flaw in the ability of intrusion detection systems to detect potential risks. Cyber and physical threats pose a challenge to any network infrastructure. The weakness could compromise the confidentiality, integrity, and availability of NBN corporate documents. Therefore, a converged security mechanism should be used in the protection of network assets, personnel, and information.
4.Corporate Management Project
The NBN corporation requires experienced corporate management because the telecommunication industry needs a proper chain of command when assigning roles to project managers. These commands come from the senior staff down to the subordinates. When emerging technologies such as 5G wireless broadband are adopted, senior executives of the corporations are involved. Also, responsibilities that require installing new devices and the replacement of old ones follow the same chain of command. As such, costly adventures with a large sum of investment in place captures the attention of top management.
Corporate management has specific roles in corporate governance. For instance, it monitors the production functions of the business (Argenti, 2018). The executives dictate how operations should be carried out. They supervise major projects in the corporate sector to ensure there is no compromise on the objectives of a project. Another corporate role is the management of organizational resources. Such resources include staff, equipment, and technology. Management of resources involves the enhancement of productivity to increase profits and minimization of production time.
5.Digital Online Transactions Project
Payment for services is a requirement for organizations that provide services. However, handling cash has not been entirely replaced by digital means. Some subordinate staff members get their wages from the finance office in cash. Payment by cash has its limitations, especially when accounting for organizational expenses (Nair et al.,2019). A digital platform that eliminates cash transactions will provide a remedy to this problem.
Secondly, there is a need for NBN corporation to develop applications that monitor network bandwidth utilization, network speed, and network performance. Such software should be capable of detecting a breakage in the communication link with the service provider to enhance the identification of a single point of failure.
Priorities of the Projects
Prioritization affects the success or failure of any project. Gargantuan projects which are complex and involving in nature need to be prioritization to aid in meeting the targets of the project and manage the workload. The most critical projects are given priority, while those who are not urgent can wait. Also, there are sub-projects within mega projects that need to work in harmony to attain the primary objectives; these are business analysis projects, operations support projects, and risk management projects. Also, projects need to be aligned with the objectives and strategies with the most efficient strategies being implemented. To attain all the objectives of projects in record time, the project management teams need to put together all the tasks at hand, prioritize according to importance, and select the best tools and teams to manage and implement the agreed objectives.
The most critical project in this scenario is the business planning project because it entails the backbone of every business. Without planning, the business cannot withstand the uncertainties of the future, which may derail its operations. Therefore, every business must have a plan.
Its business case entails preparedness to counter unforeseen problems by providing alternative solutions. In the case of NBN Co Australia, the funding acquired from the Commonwealth requires proper utilization. Planning entails establishing the budget for each department and investment venture. Additionally, the allocation of funds for short term and long-term goals should be adequate. As such, it will enhance its strategic alignment.
However, there are risks, assumptions, and constraints in the implementation of this project. Such hazards include cost overruns and uncertainties, resistance to make adjustments, and contract risks in project obligations. As for the assumption made in project implementation, they include time-based assumptions on resource availability and technology-based assumptions in software and IT infrastructure ability to satisfy user demands. Furthermore, the implementation of a business planning project is marred by constraints like scope coverage, the limited nature of time, and uncertainty of the cost to be incurred.
Conclusion
Any project needs a management structure if it is to be completed in time. Also, Project management ensures that the projects are completed according to phases as per the schedule(s). The use of digital online media such as videoconferencing, IP communications, and calendaring has gone a long way in enhancing project management efficiency. Technology covers a business analysis project in a broader spectrum, making it easier to tackle the organization’s objectives. It is also imperative to list projects according to the influence and the revenues it brings during implementation. That goes a long way in increasing the profit margins of a firm. Also, digitization of operations goes a long way in reducing the operational and managerial costs, redundancies, and improving accountability. Any digital platform that eliminates cash transactions will provide a remedy to this problem. That can only happen if there is an excellent corporate management structure within an organization that takes into account the project plans, the risks that may occur, the costs to be incurred, the sources of funding, and returns, respectively.
References
Argenti, J. (2018). Practical corporate planning. Routledge.
Hopkin, P. (2018). Fundamentals of risk management: understanding, evaluating and implementing effective risk management. Kogan Page Publishers.
Kerzner, H. (2017). Project management: a systems approach to planning, scheduling, and controlling. John Wiley & Sons.
Nair, S., Khatri, S. K., & Gupta, H. (2019, November). A Model to Enhance Security Of Digital Transaction. In 2019 4th International Conference on Information Systems and Computer Networks (ISCON) (pp. 17-21). IEEE.
Schram, A., Friel, S., Freeman, T., Fisher, M., Baum, F., & Harris, P. (2018). Digital Infrastructure as a Determinant of Health Equity: An Australian Case Study of the Implementation of the National Broadband Network. Australian Journal of Public Administration, 77(4), 829-842.
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