SCENARIO 4
The government has just passed legislations regarding payroll taxes that will increase your cost of business by about 5% annually. This tax increase similarly applies to your competitors in the same industry. The Senior Management Team is concerned about this increased cost hitting the company’s profit, and they want to make up for the profit hit by increasing the sales volume. Do you agree that this is the best strategy given the current situation? If so, please explain what you can do from a marketing perspective to support this strategy. If you disagree, please come up with two alternatives. Please make sure you clearly outline the pros and cons of each of each alternative, and then recommend the preferred alternative. Justify your answer by taking into account the theoretical elements explained throughout the course, as well as the practical elements that emerged from your group poster.
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