Task: Investigate the given organisation to analyse its current position, evaluate the strategic options available, and recommend the strategic route going forward. PEPSI CO executive summary, tables, charts, diagrams and bibliography. Strategic Management Assignment 1 Written Assignment- Semester 2, 2018-19 Detailed Brief Task: Investigate the given organisation to analyse its current position, evaluate the strategic options available, and recommend the strategic route to be taken. PEPSI – Dealing with Continued Decline in Soft Drink Consumption You have been provided with some initial background information on Pepsis recent market situation. This provides you with foundational information, which you should develop through other sources. You will find commentary relating to this company via the financial press (such as the Financial Times). You should complete a detailed search for further information, which will support your use of relevant strategic models for analysis. You are to produce a report by working individually to complete the following tasks:- Tasks to be completed: Marks / words per task 1. Analyse the current position of the organisation in relation to its competitors using the five forces framework. 30% / 350 words 2. Evaluate the different options for corporate strategy that are available to the firm using the Ansoffs Matrix. 40% / 500 words 3. Explain and justify the recommended corporate strategy option (s) based on your evaluation. 30% / 350 words You should clearly answer each task in a separate section. The total word limit of the report is 1200 words (+/-10%) – as total of the above-mentioned tasks, and excludes executive summary, charts, diagrams and bibliography. This assessment accounts for 40% of the marks available for this module. Do not spend time describing – you are asked to analyse, evaluate and recommend. Follow good report writing style. Use a 12 point font, with double line spacing and make sure the report has good readability. Clearly mention note your student ID number on the front page of the report.
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