critically analyze your own firms capabilities and deficiencies regarding innovation capacity. Place yourself in the role of an external, unbiased consultant, NOT an inside, biased executive with the organization. The goal of this exercise is NOT to promote your organizations strengths and accomplishments. Rather, you are to assume the role of an outsider looking in and critically analyze the firms ability to innovate within its existing organizational framework. Consider the following questions as you perform your analysis. Does the organization maintain the appropriate resources (human, intellectual, financial, etc.) to pursue a new, disruptive, innovative endeavor if the opportunity arises? Does the organization maintain a set of core values (culture, mission, etc.) emphasizing innovation, even if it means disrupting its own business model? Does the organization maintain internal processes that are conducive to the emergence of new ideas? Remember, this assignment is NOT an opportunity to highlight the strengths of your firm. Instead, you are to perform an unbiased critique of your organizations capabilities. Executive leaders must be able to recognize the true capacity of the firm (especially the deficiencies) if hoping to pursue innovation as a strategic goal.
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