AMN443 Innovation Pitch Assessment Guidelines and Marking Criteria Sem 1 2020 Page 1
10 minute video presentation + script
Vancouver referencing style
In this assessment, students will build on their market analysis and outline the ideation of two
concepts for a product or service innovation concept of their choice that address the design problem
identified at the end of assignment 1. Students are to develop one of these concepts into a highfidelity prototype and recommend that prototype to the client. Students must show evidence that
the concepts and/or prototype had user-testing with at least one potential user representation of
the persona selected.
The topic for the innovation pitch is contained in the client brief. This is on blackboard under
assessment 2.
The best 5 assignments will be invited to attend a live pitch at the client’s offices. The date for the
live pitch this semester is Thursday 26th June 9am – 11am at 61 Mary Street, Brisbane. External
students can attend in person or present via zoom. All students in the class are welcome to attend.
There are prizes for the best pitch.
Please note that to be eligible for a live pitch invitation, students need to give permission for their
assignment and the ideas to be used by the client – this can be done on the cover sheet using the
instructions in this guideline document.
Submission
A PDF document of the powerpoint showing both the slides and the speakers notes must be
uploaded to blackboard by the submission date/time.
The cover slide must have the link to your youtube video.
To create the PDF with speaker notes, select Print, Print to PDF, then under settings, select print
layout and then select notes pages Click here for instructions
AMN443 Innovation Pitch Assessment Guidelines and Marking Criteria Sem 1 2020 Page 2
Structure of the Innovation Pitch Script
1. Cover Slide (includes the link to your video – please test this link to make sure it works)
2. Script in the notes section of the powerpoint file (including references. This does not need
images, just the slide number as a heading with the script beneath)
3. Reference list (only include the references you have cited in your script).
COVER SLIDE
1. Cover slide – contains your name, student ID, tutor name, name of your innovation idea,
date and the link to your video (please test this in the PDF version to make sure the link
works). In the speaker notes please indicate your willingness to participate in the live pitch.
[choose one of the following two options by clicking on the box]
☐YES I wish to be considered for the live innovation pitch on Friday 26 June 2020 at
Department of Transport and Main Roads I understand that my pitch video will be made
available to Department of Transport and Main Roads and that any content in my assignment
may be used for operations at the department.
(if you select this option and are selected to present at the live pitch, you may need to complete an intellectual
property permission form for QUT. This form will be emailed to you when being advised you have been selected for the
pitch).
☐NO I do not wish to be considered for the live innovation pitch and do not wish my assignment
to be shared with the Department of Transport and Main Roads
AMN443 Innovation Pitch Assessment Guidelines and Marking Criteria Sem 1 2020 Page 3
Structure of the Innovation Pitch video
INTRODUCTION 1 minute
State the problem you identified and the behaviour to be targeted
State the final product/service prototype you have developed
The market need for your product/service 2 minutes
Establish the market need for your product/service
Show the major trends and statistics supporting the opportunity for your product/service
Introduce the persona for whom you are designing the innovation
Present the problem statement for your persona (must start with How might we…….)
Concepts and prototype 3 minutes
Present the two alternative product/service concepts
What is your recommended innovation prototype to address the brief? Demonstrate the prototype
(if a product show it, if a service do a walk-through, role play)
What was your inspiration for the prototype?
What are the design principles for your prototype?
Justify why this prototype is the best one to meet the client brief.
How does this prototype represent socially responsible behaviour and values?
If a good: Where will you get the materials/ingredients from to make and package your product?
How much will it cost per unit to produce?
If a service: what is the service blueprint for your prototype? Who is the partner that would be best
placed to deliver the service and why?
Viability, feasibility and desirability of final prototype 4 minutes
Is your product/service feasible – is it low cost to develop and maintain? Show your forecasted
demand – how did you calculate this?
Is your product/service viable? Is it able to be developed and scaled within budget and any
organisational constraints that need to be considered? Does it leverage existing advantages and
assets? Does the product fit the organisations mission, purpose and brand?
How is your product/service better than the competitors?
Is your product/service desirable? What did your user testing reveal?
Why will your good or service be successful? This a summary of the key points that demonstrate the
alignment of the market need with the needs of the persona and the needs of the client.
What can go wrong (risk factors)?
What are your plans to mitigate the risk of things going wrong (what is your Plan B)?
PLEASE NOTE THAT IT IS YOUR RESPONSIBILITY TO ENSURE THAT THE VIDEO AUDIO AND PICTURE
QUALITY IS APPROPRIATE BEFORE YOU SUBMIT. ANY FILE CORRUPTION WILL MEAN A REDUCED
MARK.
AMN443 Innovation Pitch Assessment Guidelines and Marking Criteria Sem 1 2020 Page 4
Notes for the video
1. The timing of the video must not exceed ten minutes.
2. You may record the video without powerpoint or you may like to make a powerpoint
with narration (you can embed video into a PPT) and convert it to a video. This is
your choice Click here for instructions and a video on how to do this.
3. You may choose the font to use however please ensure that it is readable e.g. comic
sans is not a good font to use whereas Calibre or Tahoma is acceptable.
4. Use visual style and graphics that convey your points in a clear and interesting
manner. Death by powerpoint is not going to get you extra marks.
5. Have a title slide listing your innovation idea, your name, student ID, tutor and
submission date.
6. Use end-notes (the Vancouver referencing style) for any references in the slides and
have a slide at the end with your references. Do not reference the online learning
modules, if you are referencing content in these modules use the original reference.
7. The minimum number of references required is ten including the industry and
academic journals (Wikipedia is not an acceptable reference source). Be critical of
the credibility of any online sources that are used such as blogs and only use opinionbased sources where appropriate.
8. All images that are created by someone other than you must have a note under the
figure indicating the source. If permission to use the image is required then a note
that permission has been obtained must also be added. We recommend that
students use open access of free source images to avoid copyright breaches.
Plagiarism
This assessment must be original work and reflect the unique contribution of your team. If
plagiarism is proven, partial or full marks will be deducted and academic penalties may be
imposed by the university.
Plagiarism involves representing as one’s own work the language, ideas or expressions of another person/s. Plagiarism
includes:
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direct copying, summarising, or paraphrasing another person/s work without appropriate acknowledgement using, adapting or developing an idea or hypothesis from the work of others without appropriate acknowledgement copying or adapting non-text based material created by others, such as diagrams, designs, musical score, audio-visual materials, art work, plans, code or photographs without appropriate acknowledgement using another person/s experimental results without appropriate acknowledgment. Self-Plagiarism Self-plagiarism involves the re-use by a student of their own work without appropriate acknowledgment of the |
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source. Students should seek express consent from the unit coordinator prior to re-using their own work in an assessment
submission, noting that this is usually permitted only in situations where all of the following conditions are met:
| | the work has not previously resulted in the student receiving credit towards the completion of an award at QUT or any other institution the work is not currently being assessed for the student to receive credit towards the completion of an award at QUT or any other institution the work was the product of the student’s own endeavours and did not involve group work or collaboration with others re-use of the previous work does not otherwise defeat the purpose or objectives of the assessment task. |
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Source: http://www.mopp.qut.edu.au/C/C_05_03.jsp
AMN443 Innovation Pitch Assessment Guidelines and Marking Criteria Sem 1 2020 Page 5
Marking criteria
Prototype alignment: Prototype is original (innovative), articulated and the alignment with
market analysis, persona needs and client requirements is demonstrated. Prototype meets
requirements in assessment guidelines.
Innovation theories and socially responsible behaviour: Demonstrates understanding of
innovation theories and these are referenced in the script. Demonstrates socially
responsible behaviour.
Viability: The pitch key factors. The pitch is supported by research and data that is
referenced. Risks and strategies to mitigate them are outlined.
Communication: You organise content clearly and logically and make almost no technical
errors. You have fully met the structural and content requirements. You use the Vancouver
referencing system correctly and effectively. Content is displayed in a visually appealing
way. There are no typographical or grammatical errors. The content meets the
requirements outlined in the assessment guidelines.
AMN443 Innovation Pitch Assessment Guidelines and Marking Criteria Sem 1 2020 Page 6
Marking criteria (CRA) – 50%
| Criteria | 7 (100–85%) | 6 (84–75%) | 5 (74–65%) | 4 (64–50%) | 3-0 (<50%) |
| Understanding of innovation theories and prototype alignment with persona needs, market trends and client brief. (KS 1.1) 15 marks |
Demonstrates an excellent and original understanding of innovation theories. Your two concepts and prototype are highly original (innovative) clearly articulated and the alignment with market analysis, persona needs, and client requirements is clearly and comprehensively demonstrated. Explanations and justifications are concise and highly relevant. Prototype clearly addresses the problem statement and meets all requirements in assessment guidelines. |
Demonstrates a good understanding of innovation theories. Your two concepts and prototype are innovative, clearly articulated and the alignment with market analysis, persona needs, and client requirements is comprehensively demonstrated. Explanations and justifications are logical and clear. Prototype clearly addresses the problem statement and meets all requirements in assessment guidelines. |
Demonstrates a sound general understanding of innovation theories. Your two concepts and prototype are well articulated and the alignment with market analysis, persona needs, and client requirements is demonstrated. Explanations are mostly clear and connected. .. Justification is generally relevant. Prototype addresses the problem statement and meets most requirements in assessment guidelines. |
Demonstrates adequate but limited understanding of relevant innovation theories. Your two concepts and prototype align with some market analysis, persona needs and client requirements. The prototype may not be very original. Explanations may lack clarity. Justification is vague and non-specific. Prototype addresses the problem statement in a general sense only and meets most requirements in assessment guidelines. |
Demonstrates a lack of understanding of relevant innovation theories. Your concepts and/or prototype do not align with market analysis, persona needs or client requirements. The prototype is not innovative nor original. Explanations lack clarity or justification. Prototype does not meet requirements in assessment guidelines. |
| socially responsible behaviour. (SE 5.2) 10 marks |
Demonstrates highly developed awareness of socially responsible behaviour by making specific, clear and logical connections between aspects of the prototype and perceived community needs including expected impact |
Demonstrates a high level of awareness of socially responsible behaviour by clearly articulating connections between the prototype and perceived community needs. |
Demonstrates a general awareness of socially responsible behaviour by illustrating connections between the prototype and perceived community need. |
Demonstrates a developing awareness of socially responsible behaviour by drawing attention to aspects of the prototype that address perceived community needs. |
Does not demonstrate awareness of socially responsible behaviour; lack of (or poor) articulation of perceived community needs. |
| Viability, Feasibility and Desirability (HO 2.2) 15 marks |
The pitch is comprehensive and addresses all 3 factors. The pitch is thoroughly supported by appropriate research and data. Risks and strategies to mitigate them are appropriate, well explained and well justified. |
The pitch addresses most 3 factors and is supported by appropriate research and data. Risks and strategies to mitigate them are appropriate and are explained and justified generally well. |
The pitch addresses 3 key factors, mostly supported by appropriate research and data and Risks and strategies to mitigate them are identified and provided with adequate explanation and justification. |
The pitch may address the three factors, though support from research and data is limited Risks and strategies to mitigate them are identified, though with only basic explanation and justification. |
The pitch is incomplete or lacks support from research or data. Risks and strategies are not identified or lack relevance. |
AMN443 Innovation Pitch Assessment Guidelines and Marking Criteria Sem 1 2020 Page 7
| Communication – style, structure and format (PC 3.2) 10 marks |
Your pitch is well paced and logically organised, incorporates effective oral communication techniques and makes excellent use of visual aids. You deliver your pitch confidently and compellingly, strongly engaging your audience. Referencing is correct. |
Your pitch is well paced and logically organised, incorporates some effective oral communication techniques and makes good use of visual aids. You deliver your pitch confidently and engage your audience. Referencing is correct. |
Your pitch is generally well paced, and most aspects are logically organised. Some oral communication skills are used effectively, and visual aids used are adequate. You engage your audience but at times lack confidence. Referencing is correct. |
Your pitch is somewhat logically organised. Oral communication skills and visual aids are incorporated but are inconsistently effective. Your confidence and engagement with the audience are limited. Referencing may not be correct. |
Your pitch does not adhere to the time limit, is poorly organised or does not address the task. Poor use of communication techniques and visual aids. Referencing may not be correct. |
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