1. How does Flextronics’ operations strategy help the company to satisfy itscustomers?
2. What specific operations competences must Flextronics’ have in order to make a
success of its strategy?
3. Compare the operations strategies of Flextronics and a full-service airline such as
Ethiopian Airlines.
Practical Study Activities
1. Write down five services that you have ‘consumed’ in the last week. Try to make
these as varied as possible. Examples could include public transport, a bank, any shop
or supermarket, attendance at an education course, a cinema, a restaurant, etc.
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