Question
Refer to the Effective Retailing in Oman 2020 case study and marketing plan template provided.
Task –
Using your research findings and PESTLE and SWOT analysis and matrices, from assignment 1; complete numbers 5-8 (must include your PESTLE and SWOT matrices), of your marketing plan to provide recommendations to your selected company/brand.
Your Marketing Plan must include the following:
Executive Summary
Introduction and objectives – Your introduction should include a brief relevant background information of your chosen company/brand.
Current Market and Brand – previously prepared PESTLE and SWOT matrices (make sure each finding has a reference).
Marketing Plan Objectives – m
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