1. What phenomenon of the global marketplace is the Coralius VP championing with her global
brand-building strategy?
2. What promotional initiative is the best option for Coralius?
3. What are some of the disadvantages of a global brand-building strategy that the Coralius VP
downplays?
4. How can the VP convince her CEO and the opposing regional head that Coralius should
push a global strategy?
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