Assessment 3
Portfolio Scenario:
You have been hired by “Goodle” (a fictitious company) for your creativity and innovative capabilities. Goodle is a high-tech company that
provides services for education providers to support student learning. Their current system allows students to access their course learning
resources and has an inbuilt browser capability. Goodle has a great deal of faith that you will bring some fresh ideas into the company. As the
New Product Development team leader, you have been given complete freedom to spend time developing your own ideas for the company.
Instructions:
• Answer the following 3 activities with reference to the textbook, lecture notes AND to wider research/readings.
• Note: you will not be graded on the extent of innovativeness/creativity of your idea. The important thing is that you are able to demonstrate
an understanding of some of the phases of the New Product Process.
• Responses must be appropriately cited in text and a reference list provided using the Harvard reference format for any external references.
• Open this document and file ‘save as’ with the file name being your student name and number e.g. King, K_200100_BIAE2002_A2.
• Upload your submission into Moodle in Word Document format.
• Word count guide is a total of 3,000 words (for all 3 questions combined) but marks allocation should also be taken into account when
answering the questions and considering word count.
| Unit: BIAE2002 | NEW PRODUCT DEVELOPMENT |
Activity 1 – Opportunity identification and selection
1. Your first project is to identify a new product / service for the company and prepare a product innovation charter (PIC). Your response
should clearly highlight all four (4) components of the PIC. The PIC should also identify any emerging societal trends that this product is
addressing (excluding the current COVID-19). (10 marks)
Note: you may like to review some of the journal articles that have been posted for additional readings to help you to develop ideas.
2. Next you will need to describe the product concept ensuring all three (3) factors have been described. (6 marks)
3. Reflect on the first two steps by describing any barriers to creativity that you have experienced (4 marks)
Activity 2 – Perceptual mapping & Concept evaluation
1. Explain the three (3) attributes of the product/service (6 marks)
2. Develop a determinant gap map (4 marks)
Activity 3 – Product use testing / launch planning
You have been instructed that your product idea needs to jump ahead into testing phase
1. Describe the importance of the testing phase (5 marks)
2. Describe suitable user group (or groups) to test your product? (5 marks)
3. Describe the type of product use test (or tests) that would be suitable to test your product (5 marks)
Assessment 3 – Portfolio (Individual, via Moodle 30%) – Marking Rubric
| Rubrics | Marking Criteria | ||||
| HD | D | C | P | F | |
|
Application of |
(38.3 – 45 marks) Answers demonstrate excellent understanding and application of relevant NPD theory and the stages involved in NPD Answers demonstrate excellent capacity to analyse the case study and provide coherent judgement and insights regarding the importance of cross functional teams in the NPD process. |
(33.8 – 38.2 marks) Answers demonstrate very good understanding and application of relevant NPD theory and the stages involved in NPD. Answers demonstrate very good capacity to analyse the case study and provide coherent judgement and insights regarding the importance of cross functional teams in the NPD process. |
(29.3– 33.7 marks) Answers demonstrate good understanding and application of relevant NPD theory and the stages involved in NPD. Answers demonstrate good capacity to analyse the case study and provide coherent judgement and insights regarding the importance of cross functional teams in the NPD process. |
(22.5 – 29.2 marks) Answers demonstrate acceptable understanding and application of relevant NPD theory and the stages involved in NPD. Answers demonstrate acceptable capacity to analyse the case study and provide coherent judgement and insights regarding the importance of cross functional teams in the NPD process. |
(0 – 22.4 marks) Answers demonstrate poor or no understanding and application of relevant NPD theory and the stages involved in NPD. Answers demonstrate poor or no capacity to analyse the case study and provide coherent judgement and insights regarding the importance of cross functional teams in the NPD process. |
| Written communication, research and referencing 10% |
(4.3 – 5 marks) Excellent written communication skills Evidence of in-depth research. Use of high level academic sources No errors in Harvard reference format |
(3.8– 4.2 marks) Very good written communication skills with slight room for improvement Clear evidence of research Quality academic sources used Minimal errors Harvard format |
(3.3 – 3.7marks) Written communication is clear with few errors in grammar, spelling, punctuation, etc. Still room for improvement however submission is clearly understood. Adequate level of research and resources used Few errors in reference style |
(2.5 – 3.2 marks) Skill in written communication adequate with much room for improvement. Limited evidence of research Minimal academic sources used Contains errors in reference style |
(0 – 2.4 marks) Skills in written communication need work (e.g. spelling, grammar, punctuation) No evidence of research No academic sources used Sources of information not referenced in Harvard style |
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