Assessment Task 2 – Individual (SWOT Analysis)
- Individual REPORT – SUBMISSION DATE – Week 8 Sunday June 7, 2020 – 11.00 pm
Task Length and Weight: 2500 – 3000 words | 40%
Report Structure – Use minimum 6 Journals, not only WEBSITES – It’s a research not website-based assessment
- Video Presentation Summary – Students will also be required to submit a Video Presentation (PowerPoint) providing a summary of the report. The PowerPoint must include relevant notes (500 words)
Assessment 2 (A2) requires the student to apply a strategic planning tool (SWOT analysis) and identify two critical issues that the organisation (chosen in Assessment 1) should attend to.
Students are required to critically analyse the outcome of the SWOT analysis, select two critical issues to be addressed by the organisation and justify their importance.
- Based on the SWOT analysis, students will submit a 2500-words report which will include the following:
- A summary of the information and analysis from Assessment 1
- Based on the SWOT analysis identify two critical strategic issues relevant to the organisation. Marks are based on the strength of the argument concerning the criticality of the two issues, i.e. why are these issues critical to the organisation?
General Area – Industry – Accommodation | Food & Drinks | Travel and Tourism
- Specific Business – Accommodation – Bed & Breakfasts | Hotels | Motels | Hostels | Resorts | Serviced Apartments | Air BNB – Time Sharing OR
- Specific Business – Food & Drinks – Restaurants Catering | Bars & Cafés | Nightclubs | Tea & Coffee Shops OR
- Specific Business – Travel and Tourism – Travel Agents | Tour Operators | Online Travel Agencies (OTAs) | Cruises | Car Rental | Casinos | Airline
1.Introduction –
- Background to the task – Purpose of the Assessment 2
- Overview of the chosen company and what you are offering
- Purpose of the report
- Format of the report
2.0 Theoretical Position from the Chosen Organisation Context
2.1 Strategic Management Literature – (At least 2 Journals and/or books – not websites)
2.2 Competitive Advantage – (At least 2 Journals and/or books – not websites)
Which your company offer, are not offered by the competitors from the Resources, Capabilities and Staff/HR Competencies
3.0 SWOT Analysis – Literature (At least 2 Journals and/or books – not websites) –
Justify your Internal (SW) and External (OT) – WHAT ARE AVAILABLE TO YOUR COMPANY
3.1 Strengths – – Literature (At least 1 Journal and/or book – not websites)
WHAT ARE AVAILABLE TO YOUR COMPANY
3.2 Weakness – Literature (At least 1 Journal and/or book – not websites)
WHAT ARE AVAILABLE TO YOUR COMPANY
3.3 Opportunities – Literature (At least 1 Journal and/or book – not websites)
WHAT ARE AVAILABLE TO YOUR COMPANY
3.4 Threats – Literature (At least 1 Journal and/or book – not websites)
WHAT ARE AVAILABLE TO YOUR COMPANY
4.0 Two Strategic Issues
- 4.1. ISSUE # 1 [Internal] -Articulate, logical thought, applicable to the case – Develop a strong, credible argument – What we are practicing – is it right or wrong? Is there any other way to improve? i.e. why are these issues critical to the organisation?
- 4.2. ISSUE # 2 [Internal]- Articulate, logical thought, applicable to the case – develop a strong, credible argument – What we are practicing – is it right or wrong? Is there any other way to improve? i.e. why are these issues critical to the organisation?
5.0 Bibliography – APA Style –
6.0 Appendix
Assessment Criteria used to grade this task. Students should demonstrate the ability to:
- Critically evaluate theoretical positions, and identify strengths and weaknesses of a given organisation
- Make appropriate use of the concepts of strategic management
- Clearly demonstrate linkages between factors in the internal/external environment and current business strategies
- Use the models of strategic analysis to clearly identify the range of internal and external business/management issues facing a current real-time case organisation
- Communicate complex information clearly and succinctly in written forms
- Develop a strong, credible argument
- Demonstrate research skills and use appropriate strategic management literature.
Submission Condition
- Official Cover Page
- Title Page
- All Notes and Reports should be typed
- A4 pages – 2.54 cm margin in all sides
- Double-spaced
- Font Style – Times New Roman
- Submitted online via Turnitin in the LMS.
- APA 6th Style References – must be placed in text references and at the end
- 12 Font Size
- Page number
- File Name: Last Name_MGM3107_S1_20_Assessment 1
Theory – Book –
- https://saylordotorg.github.io/text_international-business/s14-01-business-and-corporate-strateg.html
- https://www.focusedmomentum.com/blog/corporate-strategy-business-strategy-and-functional-strategy-why-so-many
- https://seprianhidayatamin.wordpress.com/2016/04/23/7-the-three-levels-of-strategy/
Official Cover Page
Title Page
Name:
Student id number:
Unit name and code: MGM3107 Strategic Management
Lecturer/tutor name: Dr Fazluz ZAMAN
Campus: Sydney
Name of the company chosen:
Submission Date: 17-05-2020
TABLE OF CONTENTS
| Main Elements | Sub Elements | Page Number |
| 1.Introduction – | ||
| 2.0 Theoretical Position from the Chosen Organisation Context | 2.1 Strategic Management Literature 2.2 Competitive Advantage | |
| 3.0 SWOT Analysis | 3.1 Strengths 3.2 Weakness 3.3 Opportunities – 3.4 Threats | |
| 4.0 Two Strategic Issues | 4.1. ISSUE # 1 [Internal] 4.2. ISSUE # 2 [Internal] | |
| 5.0 Bibliography – APA | ||
| 6.0 Appendix |
Power point Slides
| Issue | Content |
| The PowerPoint presentation should only be attempted after completing the written component as it will be a summary only of the key information already in your Word document. There is no word limit for your PowerPoint slides although you should aim to provide concise (not lengthy) information and/or details. You are suggested to Use of eight (8) slides and Use of five (5) minutes video duration of voice-over. It is MANDATORY that the PowerPoint presentation include your own recorded voice-over and that your voice be clear and fluent to the listener and 500 words notes. Hint: PowerPoint presentations with voice-over are likely to be of a higher quality when a written script has already been prepared on what you are going to say so that you can just start recording and go straight through the entire presentation in one take. With regard to doing the voice-over in PowerPoint, there are some slight variations on how to do this depending on what version of PowerPoint you are using and on what platform. PowerPoint for Office 365, PowerPoint 2016 and PowerPoint 2013 (PC Windows) https://support.office.com/en-us/article/Record-a-slide-show-with-narration-and-slide-timings-0b9502c6-5f6c-40ae-b1e7-e47d8741161c?ui=en-US&rs=en-001&ad=US#OfficeVersion=2013,_2016 PowerPoint 2010 (PC Windows) https://support.office.com/en-us/article/Record-a-slide-show-with-narration-and-slide-timings-0b9502c6-5f6c-40ae-b1e7-e47d8741161c?ui=en-US&rs=en-001&ad=US#OfficeVersion=2010 PowerPoint for Office 365, and PowerPoint 2016 (for Mac) https://support.office.com/en-us/article/Record-your-slide-show-in-PowerPoint-2016-or-2011-for-Mac-93e8b4a1-5efb-4f78-903b-62897b8bb14b?ui=en-US&rs=en-US&ad=US PowerPoint 2011 (for Mac) https://support.office.com/en-us/article/Record-audio-for-your-PowerPoint-presentation-232d5fec-fc90-4abb-9332-c469d336d947?ui=en-US&rs=en-US&ad=US#OfficeVersion=2011 | Slide 1 – Title Page Slide 2 Introduction Slide 3 – Theoretical Position from the Chosen Organisation Context Slide 4 Strategic Management Literature and Competitive Advantage Slide 5 SWOT Analysis – Table Slide 6 Two Strategic Issues – ISSUE # 1 [Internal] Slide 7 Two Strategic Issues – ISSUE # 2 [Internal] Slide 8 Bibliography |
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