Edexcel BTEC Level 3 Nationals specification in Business 1
– Issue 2 – June 2010 © Edexcel Limited 2010
Unit 3: Introduction to Marketing
Unit code: Y/502/5411
QCF Level 3: BTEC National
Credit value: 10
Guided learning hours: 60
Aim and purpose
The aim and purpose of this unit is to give learners an understanding of how marketing, research and planning
and the marketing mix are used by all organisations.
Unit introduction
Marketing is at the heart of every organisation’s activity. Its importance is also growing in the non-commercial,
public and voluntary sectors. Also, at the heart of marketing is the customer. This unit will introduce learners
to some of the tools and techniques all types of organisations use to achieve their objectives.
Firstly, learners will explore how different types of organisations use marketing principles to meet the needs
of their customers and achieve their objectives. The constrain
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