This assignment aims at applying theoretical and practical knowledge of communication to formulate
effective business communication strategies.
In groups of 4 students must:
i. Select a suitable business, company or organisation and write a formal report on their business
communication trend over the past 20 years (Note: the selected company must have been in operation
at least in the past 20 years).
ii. The nominated company must be approved by your lecturer. Each group must do their report
on different companies. This will be approved on a ‘first-come first-served’ basis.
iii. You will be required to perform academic research on the nominated companies to assess
how changes in business communication strategies have impacted the way that business is being done
today. iv. You are to make a group presentation for 5-12 minutes on the key findings from your report
using PowerPoint slides in the class during the tutorial session in weeks 10 and 11.
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