You have been assigned to work on the account of accommodation, food and beverage, tourism options and resort facilities. • List, in order of importance, the six main stakeholders that you believe are most important for the revenue of this company. • Explain why you believe each is important • For each stakeholder: I. Explain what the people in the group have in common and why that is important in your public relations efforts to reach them? II. Describe the information on each public that you need to develop a complete public relations plan. • Describe the channels of communication and activities that you will recommend • Explain why you are recommending each • Explain what you will persuade each one to do • Write a sentence or paragraph containing the basic message you want to communicate to this special interest group.
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