Assessment 3 — Case Study Insights Report and Marketing Plan Final Assessment — Semester 1/2007 Grade Weighting 40%
This document contains the details for Assessment 3 for BUMKT5902 Marketing Management. Included are aspects such as: • The assignment overview and report structure; and • How it will be assessed by using an Assessment Criteria Sheet.
Due to COVID-19 impacts on study and course delivery – this Assessment 3 REPLACES the final exam. If you are not clear on any aspect, please speak with your lecturer who will be happy to clarify any questions.
Overview of the Assignment You are required to demonstrate your knowledge of marketing concepts and theories and your skills in researching and critically analysing solutions to provide practical marketing strategy recommendations.
This assessment builds on foundational work you completed in Assessment 1, on the case study Bec + Bridge, an Au
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