Case #3: L.A. Galaxy Natalie Barhns Value: 5% of your final grade
Instructions This case will be done in an online discussion with other students. See the Discussion Instructions for general information. Read the LA. Galaxy case study in your textbook. This case is located at the end of Chapter 12 (pp. 314-317). Watch this video: httpWcaninedia.mheducation.ca/college/olcsupportkrane/lOce/videos/VidPlayer.Opi vid=LAGalaxy Answer the following questions in a discussion post to your group:
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- Using terms from chapter 12 (at least 5), DEFINE the LA Galaxy product. 2. Fully EXPLAIN where LA. Galaxy soccer games are in the product life cycle. What marketing objectives would be used at this stage (see Figure 11-1)? To keep making money as long as possible, what strategies are they using (see pages 273-277), and what would you suggest ? 3. L.A. Galaxy wants to launch a new product. DEVELOP an idea for a new product. Would you use multiproduct branding or multibranding? Why? 4. DESCRIBE the steps they should take before they launch their new product (Chp. 10). What pitfalls should they consider?
Use the rubric as a guide for completing this assignment.
there are a lot of unknowns about re opening your tit isiness afer Covid, but one thing that is known is that it won’t be the same. After reading the two articles below, and visiting the welisite of www.uniteysjkot 0 consider strategic alternatives for UNIT1 vol to re open their Lethbridge business post CovId- 19.
Boutique fitness studios are among the last category of business being allowed tore-open in Alberta. As UNITEyql waits for the appnrai to open, ttley could build an implementation strategy for doing business in new ways. Using information gsgrdlepte4 readings on planning (chapter 9 & module 2) and strategy (chapter 10) draft a short position paper (an o3nclusion, and one paragraph for each of the points on planning, implementation. and strategy) in which lowittolde management guidance to the UNITF yql business.
As part of your background research. you should scan some of the other news articles that are referenced within the required readings.
III Required Reading • Global Was (May 20. 2020) ring ftwmgQyrns • Gleat&Wisit (April 23. 2020). Covid Worries 0 • Gib induary (May 14. 2020) Opening Protocols
should be two to three double-spaced pages. •eow as a guide for completing this assignment. noting the three key areas: planning, implementation. and Os ion, descriptions tt om the rubric criterion for insights on what to address and what textbook use in addition to the articles.
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