STRM043 AS1 INDIVIDUAL WRITTEN REPORT

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THE UNIVERSITY OF NORTHAMPTON
Faculty of Business and Law
MODULE NAME:

Assessment Brief

Please read this assessment brief in its entirety before starting work on it.
Table of Contents
The Assessment Task …………………………………………………………………………………………………………… 2
Learning Outcomes ……………………………………………………………………………………………………………… 2
Limits ………………………………………………………………………………………. Error! Bookmark not defined.
Assessment Support …………………………………………………………………… Error! Bookmark not defined.
Generic Grading Criteria …………………………………………………………….. Error! Bookmark not defined.
Assessment Submission ……………………………………………………………………………………………………….. 3
Late submission of work …………………………………………………………….. Error! Bookmark not defined.
Extensions ………………………………………………………………………………… Error! Bookmark not defined.
Mitigating Circumstances …………………………………………………………… Error! Bookmark not defined.
Plagiarism and Academic Integrity……………………………………………….. Error! Bookmark not defined.
Feedback and Grades …………………………………………………………………………………………………………… 4
Grading Rubric…………………………………………………………………………………………………………………….. 5
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AssessmentTask Individual Written Case Analysis / Report Word Count: 3,000 words
For this assignment, you have a choice between two cases related to the module’s core Grant
textbook. You must choose ONEand do a written individual case analysis, in the form of a
management report, which addresses the questions detailed below relating to your chosen case.
All questions carry equal weight.
Case A: HAIER GROUP – Internationalisation Strategy
1. What are the main features of Haier’s internationalisation strategy since the early 1990s and
how does it differ from the pattern of internationalisation typical of Western enterprises?
2. How successful has Haier’s internationalisation strategy been and why?
3. What are the principal features of Haier’s management system and how do they differ from
those traditionally deployed by Western companies? What lessons might be drawn by a) other
Chinese companies and b) by Western enterprises?
Case B: WL GORE & ASSOCIATES – Rethinking Management, Motivation & Innovation
1. What are the distinctive features of WL Gore’s organisation and management and to what
extent do they represent an approach based upon identifiable management principles?
3. What are the advantages and disadvantages of WL Gore’s approach to organisation
management, employee motivation and organisational innovation?
4. To what extent is the WL Gore approach transferable to other companies? And if it is, to what
types of companies and why?
Recommendations
1. In support of your analysis you should draw on material and references from all your MBA
modules, as well as make sure to read the relevant chapters in Grant’s textbook.
2. It is recommended that you identify which strategy and management concepts will enable
you to analyse the case. These will help you see the company in a broader context, rather
than simply focusing on the company and the case material.
3. Key to success will be to think and write strategically. Don’t get lost in detail. Analyse the
case material then add value through comment and opinion as you discuss the questions.
Learning Outcomes

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Your grade will depend on the extent to which you meet these learning outcomes in the way
relevant for this assessment. Please see the grading rubric at the end of this assessment brief for
further details of the criteria against which you will be assessed.
Word Limits (where appropriate)
The maximum word limit for this assessment is 2,000 words
In accordance with the Assessment and Feedback Policy, as stated in section 4.40 where a
submission exceeds the stipulated word limit by more than 10%, the submission will only be
marked up to and including the additional 10%. Anything over this will not be included in the final
grade for the assessment item. Abstracts, bibliographies, reference lists, appendices and
footnotes are excluded from any word limit requirements. In line with section 4.41 of the Policy,
where a submission is notably under the word limit, the full submission will be marked on the
extent to which learning objectives are met.
Assessment Support
Initial assessment guidance will be given in a dedicated class session, to all students together. Each
group can the request one appointment with a tutor to discuss their approach to the task and one
appointment to review a draft of their presentation.
Generic Grading Criteria
You will find the generic grading criteria for achievement atUniversity Grading Criteria.Also
explained here are the meanings of the various G grades at the bottom of the grading scale.
Assessment Submission
Your PowerPoint presentation or video must be submitted via Turnitin. To submit your work,
please go to the ‘Submit your work’ area on the NILE site and use the relevant submission point to
upload your report. The deadline for this is 11.59pm (UK local time) on the date indicated.
Written work submitted to TURNITIN will be subject to anti-plagiarism detection software.
Turnitin checks student work for possible textual matches against internet available resources and
its own proprietary database.
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When you upload your work correctly to TURNITIN you will receive a receipt which is your record
and proof of submission. If your assessment is not submitted to TURNITIN rather than a receipt
you will see a green banner at the top of the screen that denotes successful submission.
N.B Work emailed directly to your tutor will not be marked. The only exception to this is when
you are instructed to do so because TURNITIN is down.
Late submission of work
For first sits, if an item of assessment is submitted late and an extension has not been granted, the
following will apply:
• Within one week of the original deadline – work will be marked and returned with full
feedback, and awarded a maximum bare pass grade.
• More than one week from original deadline – maximum grade achievable LG (L = late).
Extensions
The University of Northampton’s general policy with regard to extensions is to be supportive of
students who have genuine difficulties, but not against pressures of work that could have
reasonably been anticipated.
For full details please refer to the Extensions Policy. The module leader can, where appropriate,
authorise a short extension of up to two weeks from the original submission date for first sits only.
Mitigating Circumstances
For guidance on Mitigating circumstances please go to Mitigating Circumstances where you will
find detailed guidance on the policy as well as guidance and the form for making an application.
Please note, however, that an application to defer an assessment on the grounds of mitigating
circumstances should normally be made in advance of the submission deadline or exam date.
Plagiarism and Academic Integrity
Unless this is a group assessment,the work you produce must be your own with work taken from
any other source properly referenced and attributed. The University of Northampton policy will
apply in all cases of copying, plagiarism or any other methods by which students have obtained (or
attempted to obtain) an unfair advantage.
If you are in any doubt about what constitutes plagiarism or any other infringement of academic
integrity, please read the University’s Academic Integrity and Misconduct Policy. For help with
understanding academic integrity go to UNPAC and follow the Top Tips for Good Academic
Practice on the student hub.
Please note that the penalties for copying work from another source without proper referencing
are severe and may include failing the assessment, failing the module and expulsion university.
Feedback and Grades
Oral feedback will be given in the class immediately after the presentation. Written feedback can
be accessed through clicking on the Feedback and Grades tab on NILE. Feedback will be provided
by a rubric with summary comments.
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Please insert the grading rubric here.
TO FOLLOW SHORTLY

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