Individual assignment – HC2112 Service Marketing and Relationship Marketing
Assessment Details and Submission Guidelines
Trimester T2 2019
Unit Code HC2112
Unit Title Service Marketing and Relationship Marketing
Assessment Type Report
Assessment Title Individual assignment
Purpose of the assessment (with ULO
Mapping) This assignment has 2 Parts. While the First Part requires students to have knowledge about integrate marketing communication, the Second Part focus more on the operation system of service industry. Students should apply the learning from lecture
1-9 to address 2 Parts of this assignment. In detail requirement can be found below.
Weight 35 % of the total assessments: 20% for Part 1, 15% for Part 2
Total Marks 35 marks: 20 marks for Part 1, 15 marks for Part 2
Word limit 3000 words : 1000 words for Part 1, 2000 words for Part 2
Due Date Week 10
Submission Guidelines • All work must be submitted on Blackb
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