Assignment Overview:
Question 1:
Conduct a detailed environmental analysis of the global business environment of the companies involved in the partnership. Based on the analysis, suggest the most important external issues and trends driving Jaguar Land Rover (JLR) with Chery Automobile together.
With reference to academic literature, how would you describe this ‘partnership’? In which areas are the expected internal benefits and synergies for both companies?
Explain the risks associated with this choice of ‘partnership’ compared to the previous partnerships with Tata Motors and Ford Motors.
Question 2:
By applying appropriate theory and using evidence from your research of these companies, analyze the national and corporate cultures involved. Speculate on the impact of both on this ‘partnership’ between JLR with Chery Automobile.
Question 3:
Drawing upon academic literature and theory, critically discuss the possible effects, both positive and negative, of exchange rate movements on the deal.
Question 4:
Identify three (3) specific aspects or challenges of doing business internationally that you have come to appreciate through this module. Discuss why these are significant to you personally and to your employer’s business operations.