· Select a commercial or public service announcement that uses an emotional appeal/Pathos.
· Using the information in this section, how would you characterize the way it persuades listeners with emotion?
· Is it effective in persuading you as a listener? Why or why not?
· Include a Reference page citing the source in APA format.
Write your response in a letter to your instructor using the formatting for letters explained in Section 9.2 of our text.
Chapter 14 Assignment
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Chapter 14 Assignment |
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Criteria |
Ratings |
Pts |
| This criterion is linked to a Learning OutcomeChoice of media
The student chooses a commercial or public service announcement that contains an emotional appeal of some kind. |
10.0 pts | |
| This criterion is linked to a Learning OutcomeAnalysis
The student analyzes the choice of media to answer the following assignment questions: How do you categorize the way the commercial or PSA persuades listeners with emotion? Is if effective in persuading you as a listener — why or why not? |
25.0 pts | |
| This criterion is linked to a Learning OutcomeBusiness letter format
The student uses proper format for a business letter as outlined in the textbook figure. |
10.0 pts | |
| This criterion is linked to a Learning OutcomeGrammar & style
The letter is free of grammatical and stylistic errors; there is evidence that the student proofread. |
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