Carefully browse the websites of two media giants and evaluate both companies strategies based on the following topics: Diversification Merger & Acquisition Brand extension Your personal evaluation of the Brand Attitude that you possess about each of the companies For each topic Discuss the literature and the relevant theoretical background. Explain the application of those theories and literature in each of the companies. Your paper must include an introduction, a well-developed body, and a proper conclusion. It should also reflect proper APA format and style, and integrate sources and course concepts. FindIt@AU, EBSCOhost, and ProQuest are good starting points for your search. It is also highly recommended that you search through the specialized journals in media management (e.g., Journal of Media Economics, Journal of Media Business Studies, International Journal of Media Management, and Academy of Management Journal). The paper Must be four to five double-spaced pages in length (not including title and references pages) and formatted according to APA style. Must include a separate title page with Must use at least three scholarly sources in addition to the course text.
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