Propose and present a new social media marketing campaign for a well-known brand:
What steps would you take?
What platforms would you use and why?
How would you assess whether or not you were successful?
How would you need to modify your pitch to be effective in social media?
Be sure to include the skills needed from management to launch as well as marketing skills needed.
Directions:
Minimum length requirement is two APA formatted pages with at least one outside source (in addition to your textbook) cited within your paper.
Read textbook Chapter 15 Page 380 – 386 see uploaded files.
Use References Sources below.
References
Neck, H. M., Neck, C. P., & Murray, E. L. (2019). Entrepreneurship: the practice and mindset. SAGE Publications, Incorporated.
https://bookshelf.vitalsource.com/#/books/9781544354644/
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