Students are expected to include within their papers and marks will be awarded for
- Academic piece of writing on Growth strategies- in this section you should clearly demonstrate evidence of reading in this area this should also include benefits and challenges to a company pursuing growth. Use min 2 direct quotes, paraphrasing, range of sources.
- Introduction and profile of Richard Bransonās Virgin brands.
Present examples of growth strategies used by the company and match the strategies to the product/brand- it is recommended to include the use of visuals for presentation purposes.
- Logic organization of material/academic writing layout structure evidence of reading outside class material (articles, journals, books), e.g. Harvard business review is a good source/ Correct Use of referencing, i.e. direct quotes in italic and single quotes/ Use of visuals and visual examples. (10%)
This assignment must be fully referenced using the Harvard referencing system.Ā Plagiarism is a very serious offence and assignments in breach of this will be heavily penalised.Strong Evidence of reading/ use of examples should be contained in this project.
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