Assessment requirements
Assume the role of a digital consultant and create a campaign plan for a company of your choice.
In groups you are required to choose, visit and create a campaign plan for a business of your choice. This is both a presentation and assignment-based CA. Both elements must be completed.
You are to present your campaign in class using power-point slides and write an approximately 2500-word document presenting your plan for the campaign using the (p)RACE model and upload it to Moodie. You will also need to include an explanation of the benefits of digital media.
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