Course: Application of Business Research
Online Final Assessment Spring 2020
Date of Submission: 16th May, 2020
Maximum Marks: 40
Teacher Name: Shariq Ahmed
Student Name:
Student ID:
Email ID:
Programme: Weekend/Evening SMCHS
Instructions (Important):
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- Student MUST attach the Screenshot Image of the online Admit Card (Cleared) as Cover Page of Final Assessment. Without the Admit Card Image, the Final Assessment WILL NOT be graded.
- Student MUST submit the Final Assessment in the Google Classroom by the above-mentioned DUE DATE. Late submission of Final Assessment WILL NOT be graded.
- Final Assessment WILL ONLY be submitted in the Google Classroom.
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- Type your Student ID, Student Name, & KASBIT Email ID in the above given boxes
- Read the given case/questions carefully
- All questions are compulsory.
- Show all necessary calculations
Question 01: Write the following parts to complete the project report to the proposal topic that you have been submitted as your assignments during the secession.
Following parts included in your project;
- Results And Discussion (As per Requirement)
This may be one section or two, as seems appropriate in your case. Results includes the continuation of your graph showing frequency and/or duration of behaviors after your intervention, and your narrative comments about what happened.
Discussion includes a statement about whether your hypothesis is achieved or not, and if successful, what you will do to maintain the changed behavior in the future.
- Conclusion (300-Words)
It is your conclusions about your project based on the project evaluation. Discuss the project evaluation and describe the evaluation results.
- Recommendations (150-Words)
It should be based on the conclusions. How should your project be modified? What recommendations would you give regarding your project?
Note:
- Submit the complete project by including the previous parts submitted as assignment 1 & 2
- Use APA format in your project file.
Question 2: Case Study Mixed methods research
Combining survey research and qualitative interviewing in a study of managers
Wajcman and Martin (2002) conducted survey research using a questionnaire on male and female managers (470 in total) in six Australian companies. The authors were interested in career orientations and attitudes. They also conducted semi-structured interviews with 136 managers in each company. The survey evidence showed that male and female managers were generally more similar than different in terms of most variables. Thus, contrary to what many people might have anticipated, women’s career experiences and orientations were not distinctive. They then examined the qualitative interviews in terms of narratives of identity. Wajcman and Martin found that both male and female managers depicted their careers in ‘market’ terms (as needing to respond to the requirements of the managerial labor market to develop their skills, experience, and hence career). But, whereas, for men, narratives of career meshed seamlessly with narratives of domestic life, for women there was a disjuncture. Female managers found it much harder to reconcile managerial identities with domestic ones. They needed to opt for one. Thus, choices about career and family are still gendered. This research shows how a mixed methods research approach was able to reveal much more than could have been gleaned through one approach alone, by collecting evidence on both career patterns, and expectations and identities using research methods suited to each issue area.
Questions for consideration:
- What did a mixed methods approach provide for this study that reliance on a single method would not?
- The study of managers and their careers clearly benefited from a mixed methods approach in this case. Will mixed methods research always be preferable to a single method approach to data collection?
- Could this study be treated as an exercise in triangulation, whereby qualitative data were collected to establish whether the quantitative findings were valid?
Source: Wajcman, J., and Martin, B. (2002), ‘Narratives of Identity in Modern Management: The Corrosion of Identity Difference?’ Sociology, 36: 985–1002.
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