WHAT IS THE SEMESTER PROJECT FOR PRINCIPLES OF MARKETING? The semester project involves your creating an outline of a marketing plan for a “new” consumer product (meaning a product that has been on the market for one year or less, preferably a good). The product may be food, beverage, electronics, health & beauty aid, automobile, motorcycle, pharmaceutical, etc. Basically this is a marketing analysis from which a detailed marketing plan might be created. The semester project will serve as the means by which you will demonstrate your mastery of the subject matter. Detailed Marketing Plan Outline for the Semester Project
WHAT IS THE SEMESTER PROJECT FOR PRINCIPLES OF MARKETING? The semester project involves your creating an outline of a marketing […]