Sport Event Tourism assignment: The portfolio should be a business plan for a sports’ tourism related product or service that you are proposing to provide during, before or after a sport event. ( 2500words, +10%), (APA6th).
- It should have an executive summary, a market research section (this needs to include academic and professional journal references as well as government documents), a business model canvas, a proposed management and production structure section, a projected income and expenditure section (for three years from set up) and a sales forecast section for the respective period.
- It is anticipated that this work activity will allow you to gather material that relates to the sports’ event tourism related business opportunities that stem from the hosting of the chosen event.
- As a portfolio it is anticipated that supported materials will also be used here, i.e. pictures, promotional materials or information on the festival or event, available from external sources. These do not count in the word limit. (appendix)
- Please keep a copy of your work for your reference. All work must be handed in on time and late work will receive a maximum of 40%. Please write the essay in 3rd person English i.e. no use of ‘I think that’ or ‘you can see that’ – rather ‘it is thought that’ or ‘the author has established’. Examples of work where higher marks are given include those that show evidence of research on the part of the student, a clear structure and balanced argument regarding the issue in question. Further clarification regarding the format of the portfolio will also be given in class.
- We have 2 options:
- Business proposal to hall your own event
- Business proposal supply product or service to event
Outline Pocari sweat ( product)
- Executive summary (exclude the wordcount)
- Introduction (must able what is value position, what is the value product bring to potential customer…)
- Market research (this needs to include academic and professional journal references as well as government documents)
Must include: (mix the following elements toghether properly)
– SWOT analysis (table)=> Product positioning (Cost leadership or differentiation) and Customer relationship ( Potential and on-going customer )
– 4Ps (Provide basic comparision between your product and 1 competitor)
– Elaboration Business model canvas (customer segments, value proposition, revenue streams, channels, customer relationship, key activities, key resources, key partners, cost struture).
– We need to include a positioning chart in the portfolio (appendix)
Customer Segments: Which customers and users are you serving. What jobs do they really want done?
Value Proposition: What are you offering them? What does that do for them? Do they really care?
Channels: How does each customer segment want to be reached? Through which interaction points?Choose 1 of these: intensive/ exclusive/selected
Customer Relationships: What relationships are you establishing with each segment? Personal? Automated? Acquisitive? Retentive? What kind of tools
Revenue Streams: What are customers really willing to pay for? How? Are you generating transactional or recurring revenues?
Key Resources: Which resources underpin your business model? Which assets are essential?
Key Activities: Which activities do you need to perform well in your business model? What is crucial?
Key Partners: Which partners and suppliers are essential to your business model? Who do you need to rely on?
Cost Structure: What is the resulting cost structure? Which key elements drive your costs?
- Proposed management
- Production structure and require items (remember under tourism, big event)
- Corporate Goals and business principles
- Marketing
- Projected income and expenditure section (for three years from set up)
- Cost structure
- we have to propose a budget statement
- Sales forecast for the respective period.
- 3 years sales forecast
- For the next 2 year use the percentages (10-15% above)
- Conclusion: we talk about how we are going to build our business even more
Requires using academic resources, few websites.
References style: APA6th
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