Retail employs some 200,000 people in New Zealand, but is still often seen as a nursery industry, with its predominantly young employees tending to see the sector as a stop-gap. Statistics show that some 80 per cent of the population has had a job in retail by the time they reach 25; retaining employees can be a challenge.
But Briscoe Group, which employs 1800 people in Rebel Sport, Briscoes Homewares, and Living and Giving, is bucking the trend as it prepares its workforce for the future.
Since introducing on-the-job national qualifications, says National People and Performance Manager Rohan Bignell, the group has seen turnover drop dramatically, sales rise and recruitment campaigns attract quality applicants. Briscoe Group is supportive of the philosophy that “you can’t afford not to train – it’s better to have trained staff who leave than untrained staff who stay”.
More than half of Briscoe Group employees are under 25. The company has always offere
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