EMT101: Events Planning & Management
Question 1
Research on the World Aviation Festival 2021 and answer the following questions:
(a) Describe the marketing mix strategy of the event:
(i) Product
(ii) Price
(iii) Promotion
(iv) Place
(b) Analyse and explain how each element of the marketing mix strategy could contribute to the success of the event:
(i) Product
(ii) Price
(iii) Promotion
(iv) Place
(c) Describe and discuss the sponsorship plan for the event. Discussions should include the attractiveness of sponsorship assets, sponsorship tiers/levels and benefits, and the sponsorship approach used by the organiser.
Plagiarism Free Assignment Help
Expert Help With This Assignment — On Your Terms
✓ Native UK, USA & Australia writers
✓ Deadline from 3 hours
✓ 100% Plagiarism-Free — Turnitin included
✓ Unlimited free revisions
✓ Free to submit — compare quotes
