Examining the subject of government communication
from a range of research traditions in the
field of communication studies suggests a number
of issues that are ripe for development. Here we
suggest five.
The Question of Professionalization
Originally framed as an Americanization hypothesis
within the political communication literature,
the adoption and development of a set of practices
and attitudes collectively known as ‘professionalization’
were considered by political communication
scholars as driven by developments in the US
political communication (for example, Negrine,
2008). Scholars are now more likely to ascribe
these developments to ‘modernization’, the view
that professionalization results from processes of
social differentiation and changes in media systems
and technology (Holtz-Bacha, 2004). Within
political communication, the professionalization
thesis could be summarized as follows
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