Objectives
• -Improving customer satisfaction and enhancing the participants’ experience by providing
Modern and safe sporting services and equipment and maintaining them in good condition
in Suitable places for them ,with the appointment of well- trained employees, in addition
to close Monitoring and supervision.
• -Increasing the subscriber base, the company seeks to increase its income from
subscriptions by Increasing the number of subscribers from the female segment
• -Reducing subscription fees, providing high-quality services in sports centers, and
providing New products and services.
• -Continuing improvement of existing sports centers and focusing on continuous
improvement Within all women’s sports centers and inside the headquarters and improving
all aspects of their Activities and improving operations, policies and operational
procedures.
• -Partnering with value-added service providers and establishing external partnerships to
provide Value-added services to members and generate additional income including selling
food Supplements, selling food programs, and healthy meal programs in addition to selling
foods, Healthy drinks inside the sports center, and laundry services.
• -Expanding the geographical scope and increasing the geographical spread of its sports
centers By opening new centers and achieving leadership in operating sports centers for
women in the Kingdom and developing a network of sports centers for women primarily
to mimic its successes Related to men’s sports centers (similar to the size and level of its
network of men’s sports Centers).
• -Empowering women who cannot go to sports centers to practice sports by providing home
Training and direct broadcast services.
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