Final Project
Title: Major Acquisitions of luxury brands and the future of the market
Main Idea: In recent years many Luxury companies have been acquired by foreign companies. Chinese conglomerates have purchased majority stakes in many European fashion luxury brands, and the demand for those goods have increased tremendously in China. The growth in demand in BRIC countries for these goods put tremendous pressure on family-owned companies.
Purpose: This paper concentrates on trends in acquisitions of these companies, and its effect on the overall quality of the products.
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