MCM507 Health Communication
Assignment 2: Digital Health Campaign Analysis Report
Report Structure
IMPORTANT: You are not required to undertake primary research for this
assignment.
Please refer all queries to your tutor in the first instance.
Please read the instructions and assessment criteria in the UILG carefully.
Suggested report template
Cover Page
Table of Contents
Index of graphs, tables and figures (if applicable)
Section A: Analysis
1. Overview of the client
3. Analysis of academic and industry related commentary and relevant literature
4. Analysis of stakeholders, publics and audiences
5. Analysis of existing and relevant data
5. Analysis of current live communication strategies
6. Analysis of campaign channels and tactics currently in use
Section B: Strategic recommendations based on the above analysis.
Reference list
Appendix
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