We outlined the role of marketing research. Hopefully, you picked up on the significant transformation in the way marketing information is gathered in the current digital age. There is still room for traditional marketing research methods (i.e. surveys, telemarketing). However, the evolution of the database, artificial intelligence and predictive analytics h

We outlined the role of marketing research. Hopefully, you picked up on the significant transformation in the way marketing information is gathered in the current digital age. There is still room for traditional marketing research methods (i.e. surveys, telemarketing). However, the evolution of the database, artificial intelligence and predictive analytics have changed marketing research processes, timelines and utilization in decision-making. For this assignment, discuss in at least 200 words the relationship between the concepts “database,” “big data” and “analytics.” Include within your discussion an emphasis on why marketing has become data-driven by touching on the advantages of using technology to capture marketing information. For bonus points… actually, just to impress the instructor, interject the concepts CRM and agile marketing. Remember that writing quality is included in grading. Thus, proofread prior to submission