When you join the workforce, learning will be a daily activity that is neither structured nor guided by a teacher. Most of your future knowledge and skill will be gained in a self-directed manner, initiated by you to accomplish a goal that you have committed to achieve. To provide you with experience in this process, you will complete a self-directed learning activity. This plan will include your personal situational analysis, your vision, your core values, your mission, your unique qualities, the target market(s) where you expect to be employed, your products and services that you can deliver to an organization, any strategic partnerships you may have, your professional marketing plan, and how you expect to recharge and renew yourself. (3-5 pages, not including title and reference pages)
Rubric Below:
CATEGORY
Very good/excellent (4)
Good (3)
Fair or poor (2/1)
Situational Analysis
Vision, core values, mission and unique qualities clearly identified, examples given..
Vision, core values, mission, unique qualities provided. Some additional clarification necessary.
Vision, core values, mission, unique qualities not clear or not provided. Some components missing.
Personal Strategies
Target markets identified, expected career/job identified, products or services to be offered are clarified.
Missing one or two of the items in first column.
More than two items missing in this section,
Marketing Plan
Possible partnerships, ways to recharge and personal marketing plan clear, examples provided.
One of these items is not clear or not provided.
Two or more of these items missing in this section.
