Heres a case study developed by MIT Sloan about Robin Chase, the founder of Zipcar,and the dilemma she faced when she realized the companys revenue was half what she needed in order to break even. As youre reading, think about Chases decisions as a leader in forming this company. How did she develop her mission, team, and pricing model? What do you think led to her miscalculation? Prompt: Evaluate Chases strengths and weaknesses as a leader, focusing on how they relate tothe development of her mission, team, and pricing model. What do you think led to hermiscalculation? Then, put yourself in Chases position and discuss how you would haveacted as CEO. How would your approach have differed, and why?
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