GMBA6001 – Assignment 2 (40%)
Guidelines for the Case Study: ‘Beyond Uber and Didi Chuxing Merger: Global-Local Dilemmas of E-Commerce in Asia’
To complete this assignment, you will first need to read all of the case study. Then you should address the following tasks.
Part 1 – Updating the Case Study (Between approximately 750 to 1,000 words)
For the initial part of the assignment you are required to provide a detailed written account of what has happened to Uber in Asia (especially – but not exclusively – in China and India) since the original case study was completed in April 2017. Then provide an update on the new service offerings that Uber is pursuing on a global basis, such as Uber eats and Uber autonomous vehicles. Completing this task will essentially involve a process of two-steps: (i) a comprehensive search of the Internet (or other data sources) to discover legitimate information about the development of Uber in Asia and globally over the last 3 years (please, not Wikipedia!); and (ii) a detailed written summary of this information.
The search for information should focus on legitimate sources. While these can sometimes be hard to determine, sources like company websites, press releases, and stories from credible, well-known newspapers and periodicals (like, for example, the Economist) are good examples.
Part 2 – Responding to Questions (Approximately 1,000 words)
For the remainder of the assignment you will need to prepare answers to the following questions. Your answers should engage with any relevant globalisation theories and concepts discussed in class.
1. Drawing on what you know from the case study, and your case study update in Part 1, what do you identify as good strategic moves and poor strategic moves by Uber in their quest to be a global business? Provide reasons using theories presented in the course where possible.
2. Using both the positive and negative views of globalization presented in the course provide an assessment of the impact of Uber in the countries in which it operates. Explain if you believe this impact has changed (or is changing) from the period prior to 2017, as given in the case study, to the period since 2017 as given in your response to Part 1. Provide reasons for your view using theories presented in the course where possible.
3. What features of globalisation do you believe have helped or hindered the growth of ‘platform economy’ businesses like Uber? (while Uber should be the focus of your answer, you can also choose to discuss other examples, like Airbnb or Amazon.)
4. Write a brief note on the impact of Covid-19 on Uber so far and if you believe Uber will survive in the long-term. Provide reasons for your view.
General Instructions
• The assignment should be written in report format. That means you are permitted – encouraged – to organise your writing using sub-headings, use appendices and even include a table of contents. Please read the Gold Guide for a detailed explanation of how to correctly format business reports.
• All references should follow the APA referencing system. References should be cited ‘in-text’ (i.e. alongside the material which the reference is connected to), using the author-date format inside parentheses – for example (Stolk, 2004). Any references should then be included in-full as part of the reference list or bibliography, e.g. Stolk, P. (2004). How to Write a Report. Newcastle: University Press. You should include at least six (6) references.
• The assignment should be submitted to a Turnitin portal, which will be made available via the Blackboard site for this course
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