MKT3SEM SOCIAL MARKETING – Assessment Task 2 (Individual)
Assessment Task 2: Individual
Social Marketing Plan for MINDFULNESS
TEMPLATE
Word Length: 1,500 Words – excluding word count in the reference list
Short Task Description:
Social Marketing Plan based on wisdom literature review
for increasing practical wisdom and behaviour change in MINDFULNESS.
Specifically
Social Marketing Problem
Increasing Mindfulness / Mindfulness Mediation behaviour – use the literature provided on Wisdom
and find some extra reference on practical wisdom of Mindfulness (up to three)
“Mindfulness teaches you the skill of paying attention to the present by noticing when your mind
wanders off. Come back to your breath. It’s a place where we can rest and settle our minds.” (Mineo
2018). Mindfulness has mental and physical health benefits.
Description and a practical wisdom resource on Mindfulness from The Harvard Gazette – please see
the link below on Mindfulness meditation
https://news.harvard.edu/gazette/story/2018/04/less-stress-clearer-thoughts-with-mindfulnessmeditation/
then follow the Template as below
La Trobe University Cover Sheet (with student signature) – attached to submission
Title Page: professional title page
Table of Contents*: with suggested word length for each section
1. Wisdom – Supporting Literature and Knowledge Gap (Approximately 350 words)
2. Social Marketing Problem (Increase Mindfulness Mediation) (Approximately 50 words)
3. Situation Analysis, Stakeholders and Partners, Upstream Policy Issues (Approximately 300 words)
4. Social Marketing Theory (Approximately 100 words)
5. Segmentation & Targeting (Approximately 200 words)
6. The Marketing Mix (4Ps) and People & Partnerships (Approximately 300 words)
7. Implementation and Evaluation (Approximately 200 words)
8. Reference List – words in reference list do not count towards overall word count
* Please note that there is no Executive Summary or Introduction or Conclusion needed for this plan.
* Word count = 1,500 words (in sections 1 – 7 of Table of Contents) (can be plus or minus 10%)
* Should be written in conjunction with use of the MKT3SEM Lit & Plan Rubric
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