Toyota Company: Moral Issues

Introduction
• Toyota company is one of the largest and most valued company globally.
• Founded in the year by Kiiricho Toyoda and the first car was developed
in the year 1936.
• The company is ranked 12th largest company in the world in terms of
revenue.
• It currently employs more than 330,000 employees (Al-Futtaim).
• The company sells vehicles in more than 160 countries
• It also has vehicle making factories in every continent.
• In the UAE the company has a franchise known as Al-Futtaim motors
which supply a wide range of activities
• The paper will look at the professional ethic theories and some of the
moral problems in Toyota Company.
Normative Professional Ethics
• Ethical theories help organizations to critically think and develop a comprehensive and justifiable way to deal
with moral issues in the company.
• Every theory has its own criteria for determining whether an action is morally right or wrong (Iacovino, 2002).
Types of normative professional theories.

1. Consequentialist theories.
2. Non-consequentialist theories.
   Consequentialist theory
   • The theory evaluates acts on the goodness or badness of their consequences
   • It bases its judgement that an action is best or right if it makes the world a better place
   • Examples of consequentialism are utilitarianism and hedonism.
   Utilitarianism
   • An action is right if it promotes happiness for not only by the performer of the action but also to everyone
   affected (Pfordten, 2012).
   • An action can be right even if the motive is wrong
   Hedonism
   • An action is morally right if the consequences produce pleasure to people or reduce pleasure to people.
   • Normative hedonism believes that pleasure should motivate people in doing the right thing.
   • Motivational hedonism believes that pleasure and pain determine peoples actions.
   Normative Professional Ethics
   • Criticism of consequentialist theories
   • It is difficult or impossible to know whether a consequence of action will be good ahead of time.
   • No one can know the future.
   • Some actions might be objectionable even though their consequences might be good.
   Non-Consequentialist theory
   • Type of normative ethical theory that opposes the assumption that the wrongness or the rightness of
   action can be determined by whether the consequences are good or bad (Nye, Plunkett, & Ku, 2015).
   • Overall goodness or badness of a consequence is not the only way to determine whether an action is
   right or wrong.
   Types of non-consequentialist theory
   • Virtue ethics: requires a person to act as a virtuous person would act in any situation
   Deontological ethics
   • Human beings should be treated with dignity and must be respected because they have rights
   • It provides the best model for applied public relation ethics.
   Criticism of Non-consequentialists theories
   • Some of the results of deontology might not be acceptable by all people
   • Deontological ethics promotes people to disregard the consequences of their actions.
   Moral issues in Toyota Company
   • Companies globally have changed the way they operate.
   • Most companies are now using ethics to govern their operations.
   • Professional ethics can be used to identify and solve some of the moral issues that exist in
   companies.
   Moral issues in Toyota Company:
3. Consumer privacy and product safety.
   • The company was accused of putting profits first in their decision making instead of the
   safety of the consumer.
   • The company have made vehicles that had accelerator problems (Knoespel, 2011).
   • The company has also been accused of making vehicles that are susceptible to hacking.
   • When a vehicle is hacked, private data of the driver is collected by the hacker.
   Solutions
   • The company must ensure they test their vehicles before selling them to the consumers.
   • The company should also recall faulty vehicles to makes sure customers use only safe
   vehicles.
   Moral issues in Toyota Company
4. Conflict of interest in the company.
   • Toyota has been marred by conflicts between the founding Toyoda family and Toyota’s non founding family.
   • The two factions have taken their feud to another level where there is a personal attacks.
   • Toyoda family accuses the other faction of sacrificing quality for faster growth of the company
   • The Toyota’s Non- founding family on the hand has accused the other side of being at fault in the current
   company crisis
   • solution
   • The best way to solve the crisis is for the two factions to work together towards a common goal (Bauman,
   2011).
5. Job Discrimination in the work arena
   • Discrimination at workplace has also been a major problem in Toyota Company
   • The company was accused of not taking action when one of its female employees was sexually harassed
   (Hale, 2003).
   • The company was also accused discriminating a woman who was disabled by not reinstating her
   Solutions
   • The company should come up with policies rules that prohibits discrimination
   • The company can also hold training sessions for employees on what constitutes discrimination and how the
   HR should handle such matters.
   Finding Analysis: Reasons for the solutions
   provided
   • A Company should come up with innovative ways to solve some of the
   challenges it’s facing.
   • A company can destroy its image by violating professional ethics.
   Toyota should conduct product testing because:
   • Product testing gives an insight on how vehicles will function on the roads
   • The company will be able to determine what the vehicles system can endure
   especially when it comes to hacking.
   • Testing will give assurance that the products are up to standard.
   Organizations should work in harmony to deal with conflicts because
   • The company will be able to identify the cause of the conflict and will also
   be able to shine some deeper issues.
   • Working together can lead to a healthy discussion as diversified perspectives
   of a situation are considered (Bauman, 2011).
   Finding Analysis: Reasons for the solutions
   provided
   • The company should also come up with policies and
   rules that prohibit discrimination.
   • Creating a discrimination-free environment can
   increase productivity
   • The company will also avoid losing funds that might
   result from lawsuits and compensations
   • The company will also be able to save its reputation of
   being a company that condones discrimination.
   • A good reputation increases customers which in turn
   increases revenue.
   Conclusion
   • Toyota Company has moral issues that can negatively affect the
   company’s
   • Moral issues include Job discrimination, Consumer privacy and
   product safety and conflicts in business.
   • The company should use some of the solutions provided to solve
   its moral issues.
   • In the future, the company should focus on quality products and
   not profits.
   • The company must in the future handle its conflicts in the house.
   • The company should be in the forefront in fighting against
   discrimination
   References
   • Al-Futtaim. (n.d.). Retrieved 04 30, 2020, from toyota.ae/about-toyota:
   https://www.toyota.ae/about-toyota/
   • Bauman, D. C. (2011). Evaluating Ethical Approaches to Crisis Leadership:
   Insights from Unintentional Harm Research. Journal of Business Ethics, 281-295.
   • Hale, K. (2003). Toyota v. Williams: Further Constricting the Circle of Difference.
   Journal of Lawin Society , 275.
   • Iacovino, L. (2002). Ethical Principles and Information Professionals: Theory,
   Practice and Education. Australian Academic & Research Libraries, 57-74.
   • Knoespel, R. M. (2011). “How Did Toyota Stay on Top?” Revisiting Crisis
   Communication Discourse. Master’s Theses.
   • Nye, H., Plunkett, D., & Ku, J. (2015). Non-Consequentialism Demystified.
   philosophersimprint, 15(04).
   • Pfordten, D. v. (2012). Five Elements of Normative Ethics – A General Theory of
   Normative Individualism. Ethical Theory and Moral Practice, 449-471.

The post Toyota Company: Moral Issues appeared first on My Assignment Online.

Expert Help With This Assignment — On Your Terms