Students are to choose a privately-owned or public company from the industry segment examined in Assessment 1 and develop a comprehensive strategy for this organisation for the period 2020-2024. Students will need

Students are to choose a privately-owned or public company from the industry segment examined in
Assessment 1 and develop a comprehensive strategy for this organisation for the period 2020-2024.
Students will need to develop a strategic plan that addresses the challenges and opportunities at a
corporate and business level.
Students do not need to draft the strategic plan in full, and the assessment does not require
functional-level implementation.
Instead, students will need to develop key features of the plan, including:
? A clear assessment of key strategic issues
? A vision statement
? A mission statement
? A proposal for an appropriate business model
? At least 5 strategic objectives in relation to the challenges and opportunities identified
Students will need to provide justification of their strategy, using appropriate business examples and
evaluating the approaches of competitors within the same segment.
Students will imagine they are presenting these key elements of the strategic plan to an executive
panel within their chosen organisation, in order to influence strategic decision-making.