Individual Assignment: Select a product from the Health and Beauty (Shampoo, Skincare, Deodorant, Hair care, OTC medications, etc.) section of your supermarket. This product audit will form the base of your Brand Evaluation Audit Report
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Assessment 2: Product Marketing Report – 30% DUE: Friday 19 Oct @ 11.59am via Turnitin Written Report (1250 Words)
Individual Assignment: Select a product from the Health and Beauty (Shampoo, Skincare, Deodorant, Hair care, OTC medications, etc.) section of your supermarket. This product audit will form the base of your Brand Evaluation Audit Report (refer to Assessment 3).
Your audit report is to detail the following aspects:
o The 4 Ps: Product, Place, Price, Promotion (40%)
o Customer Profile (10%)
o Competition (20%)
o Market performance: (30%)
? Supermarket channel
? H&B Sector trends and performance
note: I choose the Nivea cream for this assignment in class. please follow all the instruction.
