In this assessment you will develop a ‘real life’ digital marketing communications (DMC) plan for an organisation. Imagine you are a DMC consultant for this organisation. You will choose an organisation and develop a plan for it, engaging concepts and strategies explored in the subject. The idea here is to critically analyse the current DMC approach of the organisation in relation to the marketing environment it operates in, and identify DMC strategies you think would improve its performance, supporting this with DMC concepts from the course and current literature in the field (e.g., could be anything from journal articles, blogs, online guides, YouTube videos, research reports e
ASSESSMENT BRIEFSubject Code and Title MKG203: Digital Marketing CommunicationsAssessment Individual DMC PlanIndividual/Group IndividualLength 2000 words (+/- 10%)Learning Outcomes a) Define […]